Fabrice MARTINEZ, 45 years old 

Founder, associate executive director of ORIZA / LA BELLEVILLOISE

President of CULTPLACE cluster (a factory of cultural living spaces, with 5 locations open to the public, 7 new locations underway, 180 employees, the capacity to host over 1,000 events per year and welcome 700,000 guests)

Write him at: f.martinez@labellevilloise.com


Résumé:

While a marketing student at the IUT of Créteil, he takes part in different environmental and democratic movements. He later begins working for big private companies where he specializes in creating advertising campaigns (among which Reed-Elsevier, Nike France, Canal+). In the early 2000s, he breathes new life into la Bellevilloise, with the help of his associates (Philippe Jupin and Renaud Barillet), becoming a recognized cultural entrepreneur in the process (with the public opening of La Bellevilloise in 2006, the transformation of La Rotonde place Stalingrad in 2012, of La Petite Halle de La Villette in 2013, …).

In 2014, alongside his associate Renaud Barillet, he specializes in the creation of cultural living spaces, and co-founds the Cultplace cluster. Thanks to their expertise in creating public spaces dedicated to cultural production, Cultplace was able to acquire and open new locations: Totem-Scène Nationale de Sénart (2015), Grand Marché Stalingrad on La Rotonde’s site (2017), Dock B at Pantin (2017), Poinçon-Paris (2017) in the Montrouge station of the former “Little Belt” railway … And starting in 2019: Lyon-Blandain, Brazza Bellevilloise in Bordeaux, Etoile Voltaire in Paris, 88 Ménilmontant …

New initiatives, new social and cultural practices, but also new urban layouts – to this day he continues to explore and implement innovative ideas for tomorrow’s society.

Key dates:

1994: Obtains a degree in Marketing Techniques from Paris 12 University

1997: Operates as Advertising manager at Reed-Elsevier on “Defense, Space, and Aeronautics” media.

1998: Operates as Advertising manager in the marketing department of Nike France (Rugby World Cup ’99).

2000: Operates as Advertising manager in the advertising marketing department of Canal+ (in charge of Film and Programming ads).

2003: Co-founds the proposed public re-opening of La Bellevilloise – iconic cooperative location initially created in 1877, with Renaud Barillet and Philippe Jupin.

2006: Creates Oriza S.A.S. La Bellevilloise company, of which he is since chairman.

In 5 years, Oriza has emerged as a major player in the Parisian cultural economy, and La Bellevilloise, the leading independent venue of the capital.

2009: Gradual acquisition, over a period of 7 years, of parcels belonging to an old domain located in Rochefort sur Mer (17) and the implementation of the Rochefort-La Rochelle eco-village, as part of the “Village Bellevilloise” project which aims to restore this 17th century site to accommodate guests, groups, artists, new adventurers, in a preserved domain where nature, culture, adventure, and events blend harmoniously.

2012/2013: Recovery of La Rotonde de la Villette – Place Stalingrad in Paris. The famous building designed by architect Claude Nicolas Ledoux in 1784 is now a popular meeting place overlooking the Ourcq canal that provides one of the biggest green terraces in Paris, as well as a dining area. It has now grown into the “Grand Marché Stalingrad”, simultaneously offering a catering service and support to new creative design ideas.   

2013: Creation of La Petite Halle de La Villette: “Scène-comptoir-table” (Counter-Stage-Table) (art direction: Reza Ackbaraly) in the heart of La Grande Halle in La Villette Park and in connection with their program.

2014: Co-Creation of Cultplace with Renaud Barillet as a response to the demands of local authorities and urban planners regarding the creation of cultural living spaces within heritage sites.

2015: Opening of Totem, the belly of Sénart Theater inside the Sénart National Theater (directed by Jean-MIchel Puiffe).

From 2014 to 2017, a number of call for projects are won and partnerships established, among which:

– the Brazza Bellevilloise project in Bordeaux alongside a pool of partners: Hotel M.O.B. (Cyril Aouizerate), Culture Puces and Groupe Cardinal; Architects: Laurent Portejoie and Rémy Marciano.

– the “Belvédère” project in Bordeaux, with Nexity. Architect: Mathis Güller.

– the “Blandan Park – Château de Lamotte” project in Lyon which includes accommodation for 140 beds. Developer-investor: Carré d’Or immobilier. Architects: Charlotte and Clément Vergély.

– Opening of Dock B, La Bellevilloise’s Docks in Pantin (inside what was previously known as the Magasins Généraux – headquarters of BETC Agency) in association with producer Allo Floride (founder of the Grand Train project).

– Renovation and opening of the “Little Belt” railway in Paris between Alesia and Porte d’Orleans in order to implement a new social and cultural equipment known as “Poinçon”, with the aid of Paris Habitat and the city of Paris.

– As part of the “Reinvent Paris” program: restoration of the previous site of the Voltaire power substation around an innovative proposal called Cinéma-Etoile-Voltaire, led by Etoile Cinémas with Thierry Marx (Cuisine Mode d’Emploi) and La Société des Réalisateurs Français (French Society for Film Directors). Architect: Olivier Palatre

– Program designed to transform the former craft workshops located 88 rue de Ménilmontant (where artist Daniel Pipar and his friends Jacques Prévert, Boris Vian liked to stay) before becoming a glass factory and later a legendary squat with the same name, whose activities ceased as the site progressively collapsed. Project of an image and sound factory dedicated to the art and crafts-people of Ménilmontant and Belleville. In collaboration with Paris Habitat. Architect: Charles-Henri Tachon.

Key figures:

LA BELLEVILLOISE (in 2016)

– Over 450,000 visitors
– 500 shows including 350 acoustic concerts
– 30 conferences and debates
– 35 exhibitions (photography, painting)
– 25 festivals, fairs, and gatherings
– 95 institutional and business events
– 82 non-relocatable jobs

CULTPLACE, a factory of cultural living spaces (2016)

– 5 locations open to the public
– 7 location on the way
– 180 jobs created
– Over 1,000 annual events
– 700,000 visitors